Updated: Dec 7, 2019
Now, Start Fresh Every Morning with Crown Roast Coffee.
Many people prefer one coffee roast over another. To get the perfect cup of any roast, there is extensive preparation and perfecting of the process known as roasting.
Roasting is a heat process that transforms raw beans into the fragrant and flavorful dark brown beans we know and love.
The task is a technical skill that combines science and art. It takes years of training to become an expert roaster with the ability to ‘read’ the beans and make decisions with split second timing. The difference between perfectly-roasted coffee and a ruined batch can be a matter of seconds.
Roasting brings out the aroma and flavor that is locked inside the green coffee beans. A green coffee bean has none of the characteristics of a roasted bean. It is soft, with a fresh grassy smell and little or no taste. Roasting causes numerous chemical changes to take place.